“Susan is an expert at messaging and storytelling for companies with complex software and services. She is one of only a few marketers I’ve ever worked with who understands my technology and can write clearly about how it works and its benefits.”
“Susan is someone I rely on when faced with sophisticated technologies, messaging challenges, and a need for strategic thinking and content execution. She is also a valuable resource as an acting CMO for an early stage company.”
“Susan is a quick study. She easily mastered the advantages of our complex security solutions and developed a wide range of content to convey their value propositions to target customers.”
“Susan worked with our big data analytics and cybersecurity software teams to identify key technology and business value propositions, refine messaging and create compelling content.”
“Susan created a compelling story that helped increase our company valuation. The high profile business press coverage and buzz Spencer Communications created was invaluable.”
“Susan crafted a story about the benefits of our complex data management technologies that gained the attention of industry analysts, media, thought leaders and target customers.”
“Susan saved me a lot of time. As acting SVP of Marketing, she devised marketing strategy, led initiatives, managed our junior team, and consistently delivered high quality results.”
“Spencer Communications exceeded our expectations with their hands-on senior team, strategic counsel and efficient and creative approach to our corporate and product PR.”
“Spencer Communications achieved outstanding press coverage for our Operation Blockbuster initiative.”
“Spencer Communications’ work with the Wall Street Journal and other broadcast and print outlets resulted in several profiles of me and my company.”
“Susan helped our thought leaders at Initiate and IBM articulate technical and industry-specific messages for our target audiences. She has deep tech market experience that enables her to enliven otherwise tedious subject matter to make content in articles and white papers appealing to readers.”
“Susan and her team collaborated well with our branding firm and other marketing partners and provided them with the strategic messaging and content they needed to be successful. SEND 6/6 ”